Anatomy of a fine shirt: fourteen details that separate good from exceptional
Two shirts can share a fabric, a colour and a price and still feel nothing alike. The difference lives in details most people never name. Here they are, in the order a shirt is made.
Why Tiruppur: the story of India’s knitwear capital
How a cotton town in western Tamil Nadu became the place the world buys its knitwear, and what that means for the brands that source there.
Zero liquid discharge: how Tiruppur changed the way it dyes
A court order, a polluted river and a city that chose to recycle its water rather than lose its industry.
AQL explained for fashion buyers
The numbers behind a pass or a fail, and how to choose the right ones for your brand.
Buying house or direct factory: an honest comparison
Both routes can work. Here is how to tell which one suits your brand.